When interning at a London based commercial gallery, I couldn't help but feel that the way galleries communicated with collectors was outdated. In a world where instant gratification drives so much of our engagement, sending static images simply isn't enough to spark excitement anymore.

That's exactly the problem we've set out to solve. Collecting should feel alive again - playful, personal, and deeply engaging. Collectors shouldn't just receive endless sales emails or static PDFs of available works. Instead, they should have tools that let them interact, imagine, and participate in shaping their collections.

This isn't just about showing art. It's about creating dialogue, building excitement, and cultivating a true sense of belonging in the journey of collecting. When we give collectors the means to playfully connect with art, we ignite their own desire to own it.